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British Blind Sport and RNIB launch see sport differently

Blind and partially sighted people are twice as likely to be inactive than people without sight loss. Our Member and National Disability Sport Organisation, British Blind Sport, and national charity, RNIB, want to change this. Today they launched See Sport Differently – the new Sport England initiative.

Visually impaired children playing indoor football

We all know the positive impact sport can have on people’s lives and that people with sight loss participate and excel in sport and physical activity at all levels. But there is significant work to do, as many people with sight loss are unable to access and enjoy being active.

The initiative is designed to break down barriers in sport and increase opportunities for blind and partially sighted people to participate in physical activity. They are working with the Royal National Institute of Blind People (RNIB) and National Governing Bodies including The FA, England Athletics, Swim England, Goalball UK and the LTA.

Together they join forces to raise awareness among the two million people with sight loss in the UK, and across the sports sector. Awareness about how more blind and partially sighted people can get involved with sport and feel the benefits.

#SeeSportDifferently campaign video on RNIB YouTube

Alaina MacGregor, Chief Executive of British Blind Sport:

"We are thrilled to be working in partnership with RNIB on the See Sport Differently project. In light of the pandemic, and the impact it has had on everyone’s mental and physical well being, there has never been a more crucial time to support blind and partially sighted people to get more active. Together we want to encourage adults and children to get involved, whatever their ability.  Whether a complete novice or a seasoned athlete, there is something for everyone.”

Help spread the message by sharing the campaign video and tell us how you experience sport and physical activity, using our hashtag #SeeSportDifferently.

Please contact the See Sport Differently Team if you have any questions or would like more information about the project. Email to You can also contact RNIB by phone at 0303 123 9999. (Monday to Friday, 9am to 5pm). You can reach British Blind Sport by emailing Charlotte Lloyd, NGB Liaison Officer, at or call our office on 01926 424247.

Visit the website to learn more about the project or how you can get involved.