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Our charity is working to make active lives possible with a vision that disabled people are active for life.

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Inclusive marketing and communications

Effective marketing and communications is essential for all organisations. Inclusive and accessible planning and delivery can help everyone reach more people, including disabled people. We support organisations to embed key principles into their own work.

Watch our animation on inclusive and accessible communications

We promote and support inclusive marketing and communications. As well as our successful Inclusive Communications Guide and film, we have delivered a range of workshops to National Governing Bodies, County Sports Partnerships and other providers.

In August 2018, Activity Alliance added to its bank of resources with series of new factsheets that support providers to be more accessible and inclusive in their communications. Written in partnership with Big Voice Communications and Sport England, each factsheet is bursting with bitesize tips and better practice guidance. If applied effectively, the resource can help providers to reach a wider audience, including more disabled people. Access the new factsheets in accessible PDF format at the bottom of this page.     

There are approximately 9.4 million disabled people in England (13 million in the UK). This equates to one in five of our population. As a group, disabled people are a large proportion of this potential audience.

As with any other large group, there can be no one-size-fits-all approach to how or what is communicated with disabled people and, despite the advances in technology, there are still a number of different factors that can prevent groups of people or individuals from receiving communications.

The way in which disabled people access communications may be different to non-disabled people; and people with different impairments have different needs or experience different ‘barriers’ to accessing information.

In 2012, our Understanding barriers to participation report showed communication as something, which can enhance experiences or restrict disabled people from being active. This applies to all aspects of marketing and delivery, at all levels.

We have a small marketing communications team who work tirelessly to promote and share your work. We are always interested in hearing your news and we have a specific news email for stories.

  • Sarah Brown-Fraser, Marketing and Communications Manager
  • Courtney Perks, Senior Communications Advisor
  • Laila Issa, Communications Advisor

Contact our Marketing and Communications Manager, Sarah Brown-Fraser or call 07764 291671 to find out more about our work.