Applications open for video content project on inclusive communications
The English Federation of Disability Sport (EFDS) Inclusive Communications Guide released in April 2014 has been successful in addressing many of the barriers disabled people face in sport and physical activity. With over 1400 downloads, we want to bring the guide alive in a concise and informative video to captivate the audience. The charity is now looking for proposals to produce video content to drive the messages in a different accessible format.
The English Federation of Disability Sport (EFDS) exists to make active lives possible and ensure that millions of disabled people can lead active lifestyles. Dedicated to disabled people in sport and physical activity, EFDS supports a wide range of organisations to include disabled people more effectively. The national charity looks to a better future where everyone can enjoy the opportunities available. Established in September 1998, EFDS has a vision that disabled people are active for life.
Sport and physical activity have massive benefits to the health and wellbeing of the nation. As well as improving life chances and expectancy, sport has been proven to boost confidence and social interaction.
With approximately 11 million disabled people in the UK (one in five of our population), disabled people are a large proportion of your potential audience.
We know from Sport England’s Active People Survey that disabled people are half as likely to be active as non-disabled people. Marketing has an active role in changing the behaviours of disabled people as well as towards disabled people. Communications play a huge part in supporting more disabled people to access opportunities.
As with any other large group, there can be no one-size-fits-all approach to how or what is communicated with disabled people. The way in which some disabled people access communications may be different to non-disabled people. And, people with different impairments have different needs or experience different barriers to accessing information. Through various EFDS research studies, findings also show there is a clear need to boost realistic and positive representation of disabled people across all sectors and channels.
As a registered charity, EFDS represents a variety of sport and disability bodies as part of the governance- including the National Disability Sports Organisations (NDSOs). EFDS has an important influencing role alongside advocating sport and physical activity for disabled people. One of these roles includes improving the way the sport and fitness sectors communicate to disabled people, in the most appealing and accessible way.
Video aims
- A short, professional piece to encapsulate the benefits of inclusive communications and the support available.
- Fully accessible for all people with impairments in content and format (consideration given to BSL interpreter, subtitles, audio description). It is important to practise what we preach in the video project.
- Using better practice principles laid out in EFDS’s inclusive communications guide
- Engages the audience/s to learn more, communicate better and reach a wider audience through inclusive and accessible communications.
- Raises awareness of how important communications are for disabled people to be active and continue being active.
- Engages through creative content. Possible creative content includes disabled people with various impairments talking about how they engage and use communications in sport/activity, as well as their preferences.
- Easy steps to take in thinking about inclusive and accessible communications.
- Maximises charity status without being patronising in content.
Audience/s
Sport, fitness, local and third sectors are the principal audiences. This includes National Governing Bodies of sport eg. Amateur Swimming Association, Table Tennis England. Fitness sector includes governing bodies and providers eg. Everyone Active. Local will most probably be County Sports Partnerships eg. Active Gloucestershire. Third sector could include charity and volunteer organisations who can influence disabled people. However, the wider impact could be shown to disabled people, volunteers and partners.
Channels and distribution
This will be made available online on our website www.efds.co.uk and through our YouTube channel. It will be used for conferences, training and presentations. The video will also be maximised through social media.
Content
We are open to new creative thinking as long as it has considered all elements of accessibility in the final concept. It should be a short, punchy video with a mixture of live action conversation and graphics, as well as a focus on disabled people’s participation. Also, we have some useful contacts who may be interested in appearing. All voiceovers or sounds should be subtitled if required to give a better practice example of accessible media. If animation, audio description and content needs consideration. The edit should take into account our corporate visual identity. The EFDS website provides some insight of this. Videos such as the one below from Citizens Online show better practice in content and format.
Video from the Citizens online
Other EFDS insight work which can help influence content ideas include the Motivate Me and Talk to Me reports. Find them here.
Timeline
Complete project finished by September 2015.
Budget
£5,000 including VAT
Proposals
Tenders with a brief description of ideas, costings and timeline should by Monday 15 June 2015. Send to:
