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In September 2019, we announced the founding funder, Spirit of 2012, awarded a further £3 million to GOGA across the UK. At the same time, Sport England also invested an additional £1 million into England. London Marathon Foundation awarded a £1 million grant investment.

Creator and lead partner Activity Alliance teamed up with an extensive range of partners to help GOGA reach more people. These partners offer in-depth local knowledge and national expertise. GOGA engages the least active communities in fun, inclusive ways. 

The first phase of the programme ran over three years (2016-2019) within 18 localities across the UK. From 2020 until 2024, thousands more inactive people across 21 locations benefitted from the latest £5million programme funding. 

Watch the GOGA film

GOGA is more than being active. It strengthens community spirit, increases confidence and improves mental health. It increases the demand for, and the accessibility of, activities. These may be provided by local authorities, sports clubs or the voluntary sector. The success is through tapping into people’s real life motivations to be physically active.

We are building on phase one’s success and will share learning. The initial 18 locations across England, Scotland, Wales and Northern Ireland together engaged an incredible 20,000 people.

From fighting knife crime through activity in Haringey to daytime discos in Liverpool, phase two will inspire people across the country.

Partners will be guided by Activity Alliance's Ten principles built on the Talk to Me research. These principles result from research with disabled people, which explored what helps to make activities more appealing and accessible. If used effectively, the principles apply to a wide range of inactive audiences - not just disabled people.  

The 2020 -2023 localities were:

England: Amber Valley and Bassetlaw, Blackpool, Bradford, Forest of Dean, Haringey, Liverpool, North and North East Lincolnshire, Nottingham, Sunderland, Wolverhampton and Wiltshire

Northern Ireland: Mid and East Antrim and Mid Ulster

Scotland: Dundee, Perth and Kinross and Angus – NHS Tayside

Wales: Pembrokeshire, Ceredigion, Carmarthenshire and Powys – West Wales Partnership, Cardiff, Swansea and Newport – South Central partnership and Conwy, Flintshire and Denbighshire – North Central partnership

By 2023, GOGA will have:

  • Reached over 40,000 individual participants, with at least four in ten remaining active
  • Engaged 1,500 volunteers’ support
  • Supported 2,500 volunteers and paid staff’s training

Phase one (2016-2019) involved 18 localities:

  • England: Bradford, Manchester - Greater Manchester, Rochdale - Greater Manchester, Wigan - Greater Manchester, Margate – Kent, East Lindsey – Lincolnshire, Lambeth – London, Wandsworth – London, Nottingham and Stoke-on- Trent
  • Northern Ireland: Armagh City, Banbridge and Craigavon, Derry City and Strabane
  • Scotland: Fife, Grampians and Forth Valley
  • Wales: Pembrokeshire, Rhondda Cynon Taf and Wrexham

Contact the Get Out Get Active programme team on email or call 0808 175 6991. Media interest please email

Visit the Get Out Get Active website here.