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The national charity and leading voice for disabled people in sport and activity

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Inclusive marketing and communications

Effective marketing and communications is essential for all organisations. Inclusive and accessible planning and delivery can help everyone reach more people, including disabled people. We support organisations to embed key principles into their own work.

Watch our animation on inclusive and accessible communications

How we help

Our successful Inclusive Communications Guide and film is a useful starting point. We have also delivered workshops to National Governing Bodies, Active Partnerships and other providers.

In August 2018, we added a series of factsheets to our bank of communication resources. These documents support providers to be more accessible and inclusive in their communications. Written in partnership with Big Voice Communications and Sport England, each factsheet is bursting with bitesize tips and better practice guidance. If applied effectively, the resource can help providers to reach a wider audience. That includes more disabled people.

We have helped many organisations to audit, develop or improve their communications and campaigns in a more inclusive and accessible way. 

Why inclusive communications matter

There are approximately 14 million people with impairments and long-term health conditions in the UK. This equates to one in five of our population.

As with any other large group, there can be no one-size-fits-all approach to how or what is communicated with disabled people. There are still a number of different factors that can prevent groups of people or individuals from receiving communications. This is despite the advances in technology.

The way in which some disabled people access communications may be different to non-disabled people. Some people need an alternative way or experience ‘barriers’ to accessing information.

Our Understanding barriers to participation report showed communication can enhance experiences or restrict disabled people from being active. This applies to all aspects of marketing and delivery, at all levels.

Get in touch

Our expert team can help to promote and share your work. We are always interested in hearing your news and we have a specific news email for stories.

Ask about our inclusive communications workshop or consultancy. We are committed to helping you so you can reach more people, accessibly and inclusively. 

  • Sarah Brown-Fraser, External Affairs Manager
  • Courtney Perks, Communications Manager

Contact our team, our External Affairs Manager Sarah Brown-Fraser, or call 07764 291671 to find out more about our work.