Breaking barriers through bowling

In communities across the North East, small moments can spark lasting change. 

For a group of women connected to Apna Ghar, that moment came not in a sports hall or gym, but at a bowling alley. 

Apna Ghar, meaning “our home”, provides day care for elderly, disabled, critically ill and vulnerable people, predominantly from South Asian communities. It is a trusted space rooted in cultural understanding and community care. Many of the women linked to the service have caring responsibilities or complex family circumstances, and opportunities to take part in social or physical activities outside the home are often limited. 

Their journey began through Bright Futures’ child sexual exploitation awareness sessions. These sessions offered more than practical information. They created a safe and supportive environment where women felt comfortable asking questions, sharing experiences and building relationships with staff. As trust grew, so did conversations about wellbeing, isolation and confidence. 

Many women shared that they rarely accessed community activities and often felt socially isolated. 

This reflects a wider national picture. Women from Black, Asian and minority ethnic backgrounds are among the least physically active groups in the country. Cultural expectations, low confidence, financial pressures, limited access to women-only spaces and a lack of culturally sensitive provision all create significant barriers. For some of the women, structured opportunities to be active or social outside the home had simply never been available. 

A spark of curiosity 

After seeing social media posts of other Get Out Get Active (GOGA) groups enjoying bowling and fitness sessions, interest began to grow. Several women said they had never been bowling before. The idea of trying something new together felt exciting, yet understandably daunting. 

With reassurance from staff that the activity would be women-only, culturally appropriate and fully supported, the group agreed to give it a try. 

Through the GOGA programme, Bright Futures organised a bowling trip. Eighteen women signed up. 

For many, it was their first visit to a bowling alley. For some, it was the first time they had taken part in any group recreational activity outside the home. 

More than just a game

What began as a simple outing quickly became something far more meaningful. 

Women who arrived feeling reserved or unsure soon found themselves laughing, celebrating their scores and encouraging one another. The shared experience broke down emotional and cultural barriers that often limit participation in physical activity. 

The impact was not only physical. The session strengthened friendships, reduced isolation and built confidence. Taking part together created a sense of belonging and collective achievement. 

Importantly, the change continued beyond that day. 

Several women said they felt more confident exploring other GOGA opportunities. Some went on to join regular sessions they had previously felt too anxious to attend. The group spoke with pride about trying something new and discovering they were capable of more than they had imagined. 

A gateway to longer-term change 

GOGA supports disabled and non-disabled people to be active together in inclusive, welcoming environments. In the North East, that means understanding the lived experiences of local communities and responding with care and cultural awareness. 

This case study shows how powerful that approach can be. By offering a women-only, culturally sensitive activity in partnership with a trusted community organisation like Apna Ghar, barriers were reduced and confidence was unlocked. 

A simple bowling session became the first step towards ongoing participation, improved wellbeing and stronger community connection. 

Sometimes meaningful change starts with something as straightforward as rolling a ball down a lane. 

To find out more about this life changing programme visit the Get Out Get Active website.