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The national charity and leading voice for disabled people in sport and activity

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A junior holding up his medals at the 2023 eventWe advocate for meaningful and sustained change in sport and activity, using disabled people’s diverse voices and experiences to inform our work and engage the media at a national level. 

Engaging the media

We continue to increase our involvement in public affairs and media activity to educate about the deep-rooted inequalities that disabled people face in sport and activity. This enables us to highlight the key areas for change at a local and national level.

Some of our recent media coverage includes appearances on BBC Sport, national and regional outlets, trade press and features within disability sector titles.

Raising awareness

We engage with important influencers to raise awareness of our work and the changes we need within sport and activity. In the last year we have also promoted several campaigns and awareness days ensuring we champion disabled people’s voices across our channels.

  • On National Fitness Day in September we highlighted the role that physical activity plays across the UK and championed inclusive approaches. We also promoted our work and the impact Activity Alliance is making in the fitness and leisure sector.
  • For International Day for Disabled People in December we shared important messages about fairness in sport and activity and called on the government to prioritise disabled people as part of their commitment to transform activity levels.
  • We celebrated World Children’s Day in November by calling for inclusive PE to ensure that all children can enjoy the physical and mental wellbeing benefits of PE in school.
  • We were endorsed in articles from leading influential voices throughout the year including West Midlands Mayor Andy Street on the Commonwealth Games legacy, and GreaterSport Chief Executive, Hayley Lever, on GM Moving’s Commitment to Inclusion.
  • Our Chief Executive, Adam Blaze, shared his regular thoughts and responses to various announcements through our channels or the media.

Andy Street, Mayor of the West Midlands

West Midlands Mayor Andy Street on the Commonwealth Games legacy.

Greater Manchester Moving: Hayley Lever

Hayley Lever, executive lead on Greater Manchester Moving, discussing their Commitment to Inclusion.

Stakeholder Survey

Our annual Stakeholder Survey helps us improve our services, policies and programmes. In our 2023 survey:

Group 3b green

86% of our stakeholders agree that the sport and physical activity sector should be more diverse.

Group 4 orange

80% of our stakeholders agree Activity Alliance is building a movement to tackle inequalities.

Group 3a white

Six in 10 say support from Activity Alliance has helped their organisation to be more inclusive of disabled people.