Skip to content.

The national charity and leading voice for disabled people in sport and activity

Menu. Open and close this menu with the ENTER key.
Young woman in wheelchair playing tennis

For far too long disabled people have faced misconceptions and presumptions on what is and isn’t possible, including in sport. Activity Alliance wants to move the conversations on, open people’s minds and shift out-dated views on disability. 

Watch campaign teaser film

Launched on 15 July 2019, the first phase of who says? gave positive evidence, resources and guidance to replace these negative ideas. The campaign films focused on six key perceptions from the charity's recent research. Each film provides upbeat insight from a mixture of disabled and non-disabled people.   

Scroll down the page to watch our who says? films and find out how you can call time on negative perceptions about disability, inclusion and sport.

The campaign was created in response to Activity Alliance's Taking part with disabled people report, which explored non-disabled people’s attitudes on inclusive activity. The findings show a lack of understanding could be causing long-lasting barriers for disabled people, leading to inactivity. For the least active audience in our country, people’s attitudes can make or break activity experiences.

In reality, disabled people have countless personal experiences that lead to marginalisation, low confidence and inactivity.

Who says? empowers people, on and off the field of play, to challenge their own and others’ perceptions.

What next?

The first phase of the campaign ran for six weeks over summer 2019.

You can get involved in the campaign and join the movement, by posting your own experiences using #WhoSays. Share our films and make your own to add your voice to the campaign.  

Tell us your who says? You could be a disabled person who has challenged someone’s attitude whilst being active. Your organisation wants to share positive stories. Or your company plans to use the campaign to release new funding focused on inclusion.

Taking the conversation beyond the #WhoSays hashtag is important to us. It’s crucial we talk honestly and openly about matters that affect disabled people’s activity, like policy, funding and promotion. We hope the campaign leads to bigger conversations, greater collaboration and wider systemic responses.

If your organisation would like to get involved and you have a great idea for the campaign, please contact or call 0161 228 2868. We have a range of digital supporter materials available for organisations and the media to use.

Click here to view our who says? campaign alternative communication formats - including audio description, British Sign Language and easy read. 

We can’t challenge perceptions and change the reality of disability, inclusion and sport. Who says?!