Skip to content.

The national charity and leading voice for disabled people in sport and activity

Menu. Open and close this menu with the ENTER key.

Inclusive Communications Guide

Effective marketing and communications is essential for all organisations. Activity Alliance supports organisations to embed key inclusive practices into their marketing communications work.

Copy link to resource

Activity Alliance can support your organisation to reach a wider audience in sport and activity, including more disabled people. Our Inclusive Communications Guide and supporting film are a useful starting point. 

There are 11.5 million disabled people in England, accounting for one in five (21 per cent) of the total population. As a group, disabled people are a large part of your potential audience. And, as with any large group, there is no one-size-fits-all approach to how or what is communicated to disabled people. 

We all have personal preferences to how we access information and recieve communications. Some disabled people have different needs or experience different barriers to accessing information. This resource will help you to embed key inclusive practices into your marketing communications planning and delivery at all levels.

Inclusive Communications Guide - accessible PDF

Download Activity Alliance's Access for all: Inclusive Communications Guide in accessible PDF format. This is a large file and may take some time to download (opens in a new window).

Download PDF

Inclusive Communications Guide - accessible Word format

Download Activity Alliance's Access for all: Inclusive Communications Guide in accessible Word format (opens in a new window).

Download DOCX

Reaching more people through inclusive and accessible communications film

This film complements our Inclusive Communications Guide. Through a series of animations, viewers take a whistle-stop tour of useful inclusive communication practices and principles.